Founded by French tennis legend René Lacoste, four-time international champion and the word’s best player in 1926-1927, the Lacoste brand draws inspiration from sporting values of high standards, fair play and daring. We pass down these values through the generations and cultivate elegance as a way of being and inventing one’s life.


Teamwork, daring and inventiveness, elegance and tenacity are the values we uphold to continue writing the Lacoste story together. In an effort to help the talents who join us to reach their full potential, we foster an inclusive company culture focused on personal and professional fulfilment, as well as the regular development of skills.

Durable Elegance

As a responsible fashion player, we devote ourselves to creating a introducing a new model for sustainable fashion – an innovative, ambitious co-construction approach involving all of our partners. Our model takes into account our overall environmental impact alongside that of our supplies and offers an alternative – durable elegance – which helps the people, the local communities that produce it, and the planet.