Paris, October 24, 2024 – Lacoste becomes a premium partner of the Rolex Paris Masters, one of the most prestigious tennis tournaments in the world. This collaboration further solidifies Lacoste's iconic position in the world of tennis, a sport that has shaped its identity and built its legacy for over 90 years.
Lacoste announces its partnership with the renowned Rolex Paris Masters tournament, which will be held this year at the Accor Arena in Paris from October 26 to November 3, 2024. This new collaboration strengthens Lacoste’s commitment to the ATP Masters 1000, following partnerships with the Miami tournament in 2015 and Madrid in 2023. As a longstanding partner of the Roland-Garros Grand Slam for over 50 years, Lacoste further solidifies its pioneering role in major international tennis competitions.
Lacoste pieces from the brand’s collections will be available at two dedicated corners within the Accor Arena, offering spectators an immersive experience into the Maison’s universe and its iconic products. This exclusive partnership will also give rise to a capsule collection, featuring polos, t-shirts, and caps showcasing both logos. A full co-branded collection will follow in 2025.
As a premium partner, Lacoste will also provide the outfits for ball kids, line judges, as well as for the children participating in the “Dream Entrance” operation, who will accompany the players as they enter the court.
The signing of this partnership, which extends until 2030, reaffirms the brand’s role, known for its elegance and innovation, as a leader in the world of tennis.
“We are extremely proud to form this partnership with the prestigious Rolex Paris Masters, which perfectly aligns with the sporting legacy initiated by our founder, René Lacoste, a tennis legend, fashion icon, and inventor. Lacoste and tennis are inseparable, and we are delighted to further strengthen the bond that unites us today” said Thierry Guibert, CEO of Lacoste.
“We are particularly pleased to welcome Lacoste as the Premium Partner of the Rolex Paris Masters. Rooted in tradition and elegance, this collaboration, which is built for the long term, simply feels like a natural fit. A unique and rich relationship indeed connects the French Tennis Federation with the Crocodile brand. The legacy left to French tennis by its founder, René Lacoste, is immense” explains Cédric Pioline, Director of the Rolex Paris Masters.
