Our purpose

Elegance sets us apart, and also unites us. Elegance is far more than style; it is an attitude. It is the internal standards that guide each of our personal choices. As it drives us to give our best, it allows us to stand out. But without opposing each other, as elegance has the magnificent ability to bring us together. Anyone who affirms their singularity with elegance accepts and recognises that of others. Each to their own elegance.
Without distinguishing between status, gender or culture, elegance unites us beyond our differences.

Elegance find such a strong resonance within the Lacoste values because we know it can help to create a more inclusive, tolerant, connected society. Elegance has this power. Our actions are all inspired by this conviction.

• Assisting teams to foster the fulfilment of our employees in truly meaningful work.
• Charitable commitments for equal opportunities by sharing our values and expertise.
• A comprehensive CSR strategy alongside our partners for creating a new model for sustainable fashion, minimising its environmental impact and working for collective prosperity.

This purpose has inspired our brand mission, which is first and foremost focused on liberating movement, acting without constraints and daring to move past given codes to unite us even more. This mission transforms our convictions into action.