Elevating elegance to a value that transcends differences

Elegance sets us apart, and also unites us. Elegance is far more than style; it is an attitude. It is the internal standards that guide each of our personal choices. As it drives us to give our best, it allows us to stand out. But without opposing each other, as elegance has the magnificent ability to bring us together. Anyone who affirms their singularity with elegance accepts and recognises that of others. Each to their own elegance.
Without distinguishing between status, gender or culture, elegance unites us beyond our differences.

Elegance find such a strong resonance within the Lacoste values because we know it can help to create a more inclusive, tolerant, connected society. Elegance has this power. Our actions are all inspired by this conviction.

Liberate movement and connect all cultures

This purpose has inspired our brand mission, which is first and foremost focused on liberating movement, acting without constraints and daring to move past given codes to unite us even more. This mission transforms our convictions into action.