Paris, September 2nd 2025 – Lacoste, official licensee of the International Olympic Committee, is bringing new life to one of the emblematic editions of the Olympic Games Seoul 1988 in unveiling its brand-new “Olympic Heritage Seoul 1988” collection. This sophisticated collection is a modern celebration of the Olympic heritage of this historic event.
Taking its inspiration from the South Korean outfits from the 80’s and those worn during the Olympic Games Seoul 1988, the collection elegantly combines the retro and contemporary feel through this expressive and timeless unisex collection.
At the heart of this capsule collection is a satin nylon bomber jacket which pays tribute to the iconic silhouettes which were visible in the stands during the Olympic Games Seoul 1988. Inspired by a jacket from the time, it is a modern-day reinterpretation of the relaxed attitude and spontaneous elegance of the South Korean people in the 80’s.
Its carefully worked design, which is both technical and stylistic, is a perfect reflection of the refined spirit of the capsule collection. On the back there are two standout images which perfectly showcase the model and form a dialogue with the post-1988 generation, so sensitive to the vintage look and in constant search of distinctive and symbolic articles. This bomber jacket embodies a contemporary vision of the heritage and is a flagship article at the crossroads between sport, culture and style.
Another stand-out article comes in the form of the brand’s iconic Lacoste polo shirt, which has been revisited with a 100% GOTS cotton trim, with a discreet and subtle image on the chest, designed to appeal to lovers of sportswear and lifestyle alike.
The collection is rounded off by an oversize cardigan in recycled cotton, which is a hat-tip to the tennis world and the minimalistic South Korean elegance, as well as the relaxed cargo shorts, offering a trendy and edgy style.
By reinterpreting the visual symbols of the Olympic Games Seoul 1988, Lacoste is celebrating the emotions of sport, the power of design and Olympic heritage with a multi-generational collection.
This capsule collection is available from 2nd September online at Lacoste.com and in the Lacoste flagship stores in France, Italy, the Republic of Korea, the UK, Switzerland, Germany, Spain and throughout our network of retail partners.
