We encourage our Talents to find fulfilment

At Lacoste, we recognise that our men and women talents are our standard bearers. We also believe that the best way to find fulfilment in an organisation is through bold self-expression. Our mission is simple: create the conditions for each person to reach their full potential.

  • Since the values of sport are what drive our actions, we foster an inclusive company culture. To this end, all of our Crocodiles may find their place and work towards a common goal.
  • Since it is our conviction that employee well-being is what boosts motivation, we focus on their personal and professional fulfilment.
  • Since pride thrives on challenges, we promote individual and collective development across the board in a bid to constantly push our limits.

Lacoste: a heritage of excellence founded on know-how and soft skills

Premium products depend entirely on craftsmanship. However, our products would remain purely technical if they weren’t scaled up by the passion of our talents. Lacoste owes its inspiration, audacity and innovation to them. Lacoste’s excellence arises from synergies between know-how and soft skills. To continue our quest for excellence, we uphold the sporting values of our founder, René Lacoste.

Our Values

Play as one Team
Show respect for others
Play with Elegance
Aspire to excellence
Play by Daring
Find the courage to express yourself
Play with Tenacity
Strive for constant improvement
Play as one Team
Show respect for others

Show respect for others and commitment to the tasks and decisions at hand as a team. Teamwork is about inclusion: your levels of discussion, collaboration and respect do not change based on someone’s position, opinions and working practices. Teamwork also involves the ability to win as a team.

It’s acting unselfishly to support your fellow members and confidently in requesting your own help. And celebrating your team’s efforts and achievements.

Play with Elegance
Aspire to excellence

Aspire to excellence whilst practicing fair play and humility. By playing with elegance, you play to the rules. It’s not about winning or losing. Rather, giving a good account of yourself. If you play with elegance, you seek to lead by example whilst remembering you can always do better. It’s about communicating your ideas and opinions with honesty. And knowing how to give and accept feedback.

Play by Daring
Find the courage to express yourself

Find the courage to express your opinion, experiment and take initiative in order to explore new opportunities. You play by daring when you’re eager to learn. In other words, you’re inquisitive and you take others’ ideas on board. It also means you’re prepared to drastically overhaul your strategy. If you play by daring, you’re also a born leader meaning you identify opportunities and take initiative. You bring solutions to the table and respect final decisions. It’s the ability to challenge the
status quo. Or at least testing and embracing failure… and repeat, on your quest for perfection. To play by daring is to experiment and test out new ideas. If they work, expand your playing field. Otherwise, take the time to learn from your mistakes and keep testing.

Play with Tenacity
Strive for constant improvement

Strive for constant improvement,
whilst learning from your mistakes. Playing with tenacity is about persevering and staying positive on the back foot.

Playing with tenacity also means coming up with alternatives. It’s finding a new game plan to secure the win! An endless effort to play the game to perfection. If you play with tenacity, you leverage your mistakes to stimulate personal growth.

Working as a team, with style, audacity and tenacity. Together, we are weaving the Lacoste story on a daily basis.

Breakdown of workforce by gender:
  • 63 %

    Women
  • 37 %

    Men
Breakdown of workforce by geography:  
  • 21 %

    Americas
  • 25 % 

    France
  • 29 %

    EMEA (France excluded)
  • 25 % 

    Asia
Index of professional equality between men and women at Lacoste 2019
  • 99/100

    Lacoste France 
  • 96/100 

    Lacoste Opérations 
  • 89/100

    Solodi

Find out more about talents