A technicolor capsule collection
Lacoste is in full color for Spring 2021 with a fresh collaboration with Polaroid. The Crocodile strikes a pose in the boldest of brights from the rainbow. Get ready to let the color in with the collection dropping March 17.
Lacoste is seeing life through rose—or red, green, and yellow—tinted glasses again in 2021: unfiltered, close-up, and wide-angle. It’s about changing perspective, putting your best foot forward, and living in the present. It’s a chance to make a fresh start and leave 2020 behind, to redial and rethink the landscape to get ready to make new memories. The best way to good vibes is a brand-new collaboration between the crocodile brand and the iconic Polaroid brand for a technicolor capsule collection that’s bold, colorful and fun.
Living in the here and now
Immortalized for the campaign by Simon Schmitt in Marseille, in both natural and flash lighting, dancers and skaters create a jigsaw in perpetual movement one frame at a time, image by single image. United by the characteristic Polaroid rainbow spectrum and the Lacoste pieces in the collection, each shot is a tribute to joy, boldness, and freedom.
The collaboration drops online and in-store on March 17, when the Polaroid rainbow will take the floor in a super-sized decor as the collections comes to store windows.