Towards Durable Elegance
Over the last few decades, rapid changes in the fashion industry have led to increased consumption, the ecological and social implications of which are cause for concern. This model has reached its limit, and we, just as, the Ellen MacArthur Foundation’s Make Fashion Circular Initiative, of which we are a member, believe we must urgently reinvent it. This is what we at Lacoste refer to as Durable Elegance.
The very concept of Durable Elegance echoes the life of René Lacoste and his vision of movement. This visionary figure foresaw that freeing movement through clothing was a catalyst for encouraging personal fulfilment and fostering a mindset based on freedom and challenges. Our products have always been designed to last, and our brand has always been synonymous with elegance across the world. However, we believe that elegance is also a way of doing things, a way of being. It enables people to collaborate and find new solutions. Elegance is a value, a transformative force that can even go beyond our differences.
To build our Durable Elegance strategy, we focused on a study of materiality and a comprehensive environmental assessment of our business. These two analytical components served as the foundation for creating our sustainable development strategy to ensure each stakeholder in our ecosystem was integrated in such a way that our vision of Durable Elegance would benefit as many people as possible:
- People, by elevating the most vulnerable to reach their full potential.
- Our local communities, by elevating our supply chain towards sustainable growth.
- The planet, by elevating our products towards environmental excellence.
The Lacoste sustainable development report, which will be published in May 2021, will explain our environmental assessment as well as our vision, our objectives for 2025 and our long-term commitments.
Acting for people and equal opportunities
Everyone can move forward and realise their ambitions with elegance. This is what René Lacoste put into practice when he encouraged those from the most modest backgrounds to play golf. In keeping with this spirit, the Lacoste Foundation has supported charity projects since 2006 by helping vulnerable young people through sports.
Today, the structure of our Durable Elegance model includes support for the social and professional integration of vulnerable populations. Because this is a major issue for young people, the underprivileged and those with disabilities. Because we believe the fashion sector can help make equal opportunities a reality.
Acting with our production partners
To create the Lacoste Durable Elegance model, we have opted for co-construction and have immediately integrated this concept among our production partners in spinning mills, fabric creation, enhancements (dyeing, etc.) and those who manufacture the products themselves. We constantly refine the mapping out of our whole supply chain. Soon, we will be able to trace every stage of production for each of our products, right down to the field where the cotton was harvested. We publish our list of all the partners involved in the creation of Lacoste products as it is developed.
This extensive traceability affords us even more precision in identifying action mechanisms used to improve the social and environmental impact of our products, while also ensuring that our businesses fosters local prosperity through the co-financing of local initiatives that benefit populations on the ground.
Acting for the planet
Lacoste shares the Ellen MacArthur Foundation’s Make Fashion Circular Initiative’s vision for circular fashion. Ensuring our products are designed and manufactured in ways that respect the fragile balance of our planet, that they are used for longer, and that they can be collected and reused to prolong their existence. This approach enables us to rethink our products from their design to the end of their lives:
- We assess our environmental impacts beforehand by integrating eco-design principles into our development process.
- We promote animal well-being and protect biodiversity by complying with the most demanding certifications and supporting environmentally friendly initiatives.
- We work as a long-term team with production partners committed to the best environmental practices.
- We fight against pollution for our consumers and the environment by optimising the use of chemical products.
- We improve the end of life for our products by industrialising the recycling of unsold items and by collecting and using fabric scraps.