Our mission

Launched in 2006 and supported by the Fondation de France, the Lacoste Foundation helps with the social and professional integration of underprivileged young people and those with disabilities. The Foundation works all over the world in partnership with local charities whose workit supports:

  • Financial support in developing sports and education programmes.
  • Moral support by fostering the sharing of good practices between the Lacoste Foundation’s partner charities.
  • Skills mentoring to encourage young people to find fulfilment, with the participation of Lacoste employees who work as Lacoste volunteers and mentors.

Our impact

In 15 years, the Lacoste Foundation has already helped more than 100,000 young people through 200 projects combining sport and education, carried out by 50 associations in 22 countries.

Since 2021, the Foundation has also supported the improvement of living conditions in local communities in the fields of education, the environment and health.

By 2025, the Foundation plans to intensify its commitment and broaden its scope of action by supporting 100 new projects for youth and 50 projects dedicated to local communities in 15 additional countries.

The action we support

  • brazil 2
  • colombia 1
  • france 10
  • germany 1
  • israel 1
  • japan 1
  • mexico 1
  • morocco 1
  • peru 1
  • philippines 1
  • portugal 1
  • south korea 1
  • spain 1
  • sri lanka 1
  • thailand 1
  • tunisia 1
  • united kingdom 1
Brazil 2

Sport, Education & Employment

Gol de Letra supports the integration of young people from the favelas of Rio de Janeiro and Sao Paulo through sports, artistic and cultural activities

KEY FACTS ABOUT THE PROJECT

  • Location: Brazil – Rio de Janeiro
  • Year of launch: 2006
  • Number of young people supported each year: 680
  • Age group: 8 – 30 years old

DESCRIPTION

In Caju, in the centre supported by the Lacoste Foundation, young people can practice different sports (judo, GRS, tennis and badminton) and artistic activities (theatre, dance, writing workshop…). From the age of 16, the organisation also offers them vocational training and academic support to prepare for higher education.

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Inclusion & Education

Gerando Falcões delivers education, economic development and citizenship services in favela territories and carries out systemic transformation programs.

KEY FACTS ABOUT THE ORGANIZATION

  • Location: Brazil
  • Year of launch: 2013
  • Number of young people supported each year: 200 000
  • Age group: 15 – 21 years old

DESCRIPTION

The organization is focused on the professional integration and the personal development of youth of the favelas.

They aim to transform the lives of children, youth, leaders and favela residents through a combination of socio-emotional education, professional education, access to work and technologies.

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Colombia 1

Threads of Hope

Corporación Empresarial del Oriente Antioqueño (CEO), is an industry association that aims to support companies in the construction of sustainable businesses.

KEY FACTS ABOUT THE PROJECT

  • Location: Colombia
  • Year of launch: 2014
  • Number of young people supported each year: 180
  • Age group: 25 – 60 years old

DESCRIPTION

Threads of Hope is a project aiming at empowering women from rural areas through training in arts and craft, psychosocial support, training in entrepreneurship and healthy habits.

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France 10

The Tennis-School program

The Fondation Apprentis d’Auteuil  welcomes and promotes the education, training and social and professional integration of young people in difficulty and their families.

KEY FACTS ABOUT THE PROJECT

  • Location: France
  • Year of launch: 2008
  • Number of young people supported each year: 446
  • Age group: 6 – 20 years

DESCRIPTION

In 2010, the Apprentis d’Auteuil Foundation inaugurated the Tennis-School programme, in partnership with the Lacoste and Robert Abdesselam Foundations. Each year, this project enables more than 400 young people aged between 6 and 20 to benefit from regular tennis practice in 21 Apprentis d’Auteuil establishments.

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Match ball

Sport dans la Ville is the main charity for integration through sport in France. Each year, its programmes support, promote and facilitate the social and professional integration of 7,000 young people.

KEY FACTS ABOUT THE PROJECT

  • Location: France
  • Year of launch: 2010
  • Number of young people supported each year: 160
  • Age group: 8 – 16 years old

DESCRIPTION

Since 2010, we have been supporting the “L dans la ville” programme, which is aimed exclusively at young girls. Thanks to the Lacoste Foundation, Sport dans la Ville has included tennis in this programme. 160 young girls from the Rhône-Alpes and Île-de-France regions play tennis for two hours a week and receive support to prepare for their professional integration.

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Crocogolf Nord

Crocogolf is an initiative of the French Golf Federation which promotes the practice of golf for young people from working class areas.

KEY FACTS ABOUT THE PROJECT

  • Location: France – Lille
  • Year of launch: 2014
  • Number of young people supported each year: 16
  • Age group: 6 – 10 years old

DESCRIPTION

Every year, about fifteen children from the Ronchin and Lille social centres join the Lille golf club for a weekly lesson. This practice allows them to access a new world, to gain self-confidence but also to learn perseverance. They also have free access to the course outside their lessons, like all the other members of the golf club.

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Eloquence & Self-Confidence

Through its workshops in rhetoric, stage expression and vocal coaching, Eloquentia helps everyone to "find their voice" by encouraging dialogue and building confidence.

KEY FACTS ABOUT THE PROJECT

  • Location: France – Paris
  • Year of launch: 2020
  • Number of young people supported each year: 48
  • Age group: 15 – 18 years old

DESCRIPTION

Since 2020, the Lacoste Foundation has been providing young people from the Apprentis d’Auteuil with training sessions lasting between 14 and 28 hours. Eloquentia’s work with young people has been the subject of a film, which has been acclaimed in cinemas.

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Vocational Integration & Disability

The association Arpejeh works for the professional integration of young people with disabilities. 

KEY FACTS ABOUT THE PROJECT

  • Location: France
  • Year of launch: 2021
  • Number of young people supported each year: 1 500
  • Age group: 15 – 30 years old

DESCRIPTION

Arpejeh develops close relationships with its partner companies, so that the young people it supports benefit from company visits and mnetoring programmes that facilitate their professional integration.

Lacoste employees are involved as mentors with this association.

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Disability & Self-Confidence

The association Comme les Autres offers social support, particularly through physical activities, to people who have become physically disabled after an accident. 

KEY FACTS ABOUT THE PROJECT

  • Location: France
  • Year of launch: 2021
  • Number of young people supported each year: 40
  • Age group: 18 – 25 years old

DESCRIPTION

The support offered by Comme les Autres is based on 3 pillars:

  • individual support for one year by a social worker
  • collective sports and cultural activities
  • a sports adventure trip or a thrilling activity

All these activities should enable the person to learn to live with their disability and regain their self-confidence.

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Dance & Self-confidence

The Paris Handisport Federation offers activities adapted to people with disabilities.

KEY FACTS ABOUT THE PROJECT

  • Location: Paris
  • Year of launch: 2021
  • Number of young people supported each year: 45
  • Age group: 10 – 20 years old

DESCRIPTION

Within three institutions specialised in three types of disability (physical, hearing and visual), the Handisport Federation intervenes to offer 2 hours of dance per week for 6 months to young people aged 10 to 20. This sport, which is also an art form, has a significant impact on the empowerment of young people.

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Empowerment & Golf

The Paris Ile-de-France Golf League wishes to extend the practice of golf to people with disabilities. 

KEY FACTS ABOUT THE PROJECT

  • Location: Paris – Région Ile-de-France
  • Year of launch: 2021
  • Number of young people supported each year: 30
  • Age group: 15 – 30 years old

DESCRIPTION

Between 2021 and 2024, the Paris Ile-de-France Golf League aims to extend the practice of golf to 2,000 mentally handicapped people and 210 people with physical disabilities. To achieve this, it will develop handicap centres in 20 golf clubs in the region.

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Sport & Inclusion

Etendart promotes youth inspiration and insertion through sport and creative arts. They accomplish it by renovating and decorating sports venues before animating them over the long run.

KEY FACTS ABOUT THE ORGANIZATION

  • Location: France – Clichy
  • Year of launch: 2018
  • Number of young people supported each year: 400
  • Age group: 8 – 16years old

DESCRIPTION

  • Implementation of all-year long educational programs combining sports and creative arts.
  • Organization of holidays camps mixing sports and other activities (stand up, programming, photo, ecology, …).
  • Organization of events to promote athletes and sponsors to the general public and the younger audience.

Insertion programs encourage personal and academic development for disadvantaged kids aged 8 to 16, who are identified working with local players (townhalls, schools, other NGOs).

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Mentorship & Inclusion

ARTICLE 1 is a general interest association that fights against inequality of opportunity in France to ensure that each young person succeeds according to his or her potential and ambitions, and not according to his or her social, economic, geographical or cultural background.

KEY FACTS ABOUT THE PROJECT

  • Location: France
  • Year of launch: 2018
  • Number of young people supported each year: 150 000
  • Age group: 15 –26 years old

DESCRIPTION

They support young people from modest backgrounds, from high school to the professional world, through several action programmes combining digital and classroom learning. Each year, more than 150,000 young people benefit from their programmes throughout France.

The association has 7 regional branches (Grand Est, Hauts de France, Ile-de-France, Normandy, PACA, Pays de la Loire, Occitanie)

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Germany 1

Education & Inclusion

Tausche Bildung für Wohnen e.V. provides rent-free accommodation to young adults in return for their social commitment.

KEY FACTS ABOUT THE ORGANIZATION

  • Location: Germany
  • Year of launch: 2012
  • Number of young people supported each year: 300
  • Age group: 5 – 20 years old

DESCRIPTION

Education for Free Accomodation  provides learning support and care for young adults who are about to complete their training or studies and are looking for space for personal creativity and development.

In return for their social commitment, these so-called education sponsors receive rent-free accommodation in a shared apartment and pocket money.  They become role models for children living in poverty and ambassadors for disadvantaged neighborhoods.

Their commitment as education mentors strengthens them for their professional careers, enables them to bear social responsibility, and promotes their development into free shapers of their own lives and strong personalities.

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Israel 1

Tennis & Education

For thirty-five years, ITEC, the Israel Tennis and Education Centers network of clubs, has been providing underprivileged Israeli children with social programs.

KEY FACTS ABOUT THE PROJECT

  • Location: Israel – Akko
  • Year of launch: 2011
  • Number of young people supported each year: 35
  • Age group: 9 – 12 years old

DESCRIPTION

The Akko club, supported by the Lacoste Foundation, welcomes 35 underprivileged young people each year, regardless of their faith. During the year, these children benefit from self-confidence workshops, tutoring and the development of fundamental values of tolerance and cooperation.

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Japan 1

Education & Inclusion

Learning for All promotes the development of a “comprehensive support model” for children in need. They find ways to connect with the children, and provide support that is suited to each child.

KEY FACTS ABOUT THE ORGANIZATION

  • Location: Japan
  • Year of launch: 2010
  • Number of young people supported each year: 9500
  • Age group: 6 – 18 years old

DESCRIPTION

The vision of LFA is based on four pillars:

Children First: Keep finding solutions from the children’s point of view

Change for All: Keep evolving to find the essential solutions

Inspire for All: Provide learning opportunities to all people concerned

Collaborate for All:  Create things together by connecting with each other

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Mexico 1

Incusion & Education

Enseña por Mexico, is a non-profit organization that seeks to end educational inequality in the country by developing and promoting the leadership of educational communities.

KEY FACTS ABOUT THE ORGANIZATION

  • Location: Mexico
  • Year of launch: 2014
  • Number of young people supported each year: 25 000
  • Age group: 1 – 20 years old

DESCRIPTION

EPM selects and trains young professionals so that for 2 years they join public schools where they will develop socio-emotional and academic skills of students, accompanying and training teachers and developing community projects involving families.

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Morocco 1

Golf & Education

In Essaouira, Morocco, the Birdies de Mogador association introduces golf to girls and boys from the fishing villages near the golf course.

KEY FACTS ABOUT THE PROJECT

  • Location: Morocco – Essaouira
  • Year of launch: 2011
  • Number of young people supported each year: 60
  • Age group: 7 – 18 years old

DESCRIPTION

Aged between 7 and 18, the young people benefit from free weekly training, completed by courses during the holidays. The demands of this sport allow them to build themselves in a system based on merit and hard work. It also opens up new professional prospects in the golfing world (player, tourism, management, etc.).

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Peru 1

Environment & Inclusion

ReciclaPe raises awareness and articulates actions to promote inclusive recycling and insure a second life to the recovered materials in Latin America. 

KEY FACTS ABOUT THE PROJECT

  • Location: Peru
  • Year of launch: 2022
  • Number of young people supported each year: 50
  • Age group: 40 – 70 years old

DESCRIPTION

In Peru, the Lacoste Foundation supports the implementation of a recycling network and the formalization of recyclers in Chincha and Ica.

The project will also include strong awareness campaigns for the public.

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Philippines 1

Move 4 Change

Created in France in 2009, Life Project 4 Youth (LP4Y) is an association dedicated to the professional and social integration of young people who are victims of extreme poverty and exclusion, notably through entrepreneurship training. 

KEY FACTS ABOUT THE PROJECT

  • Location: Philippines – Payatas
  • Year of launch: 2021
  • Number of young people supported each year: 30
  • Age group: 17 – 25 years old

DESCRIPTION

At the Training and Development Center in Payatas, the young women benefit from a 6-month training course in project management to help them find employment. They also put their learning into practice through the operational management of a sports centre. The objective of the programme is to make them independent, responsible and financially autonomous.

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Portugal 1

Tennis & Education

Academia dos Champs helps underprivileged young people from the region around Lisbon, Porto and southern Portugal to develop through tennis and its values of tenacity, respect and team spirit.

KEY FACTS ABOUT THE PROJECT

  • Location: Portugal
  • Year of launch: 2010
  • Number of young people supported each year: 220
  • Age group: 5 – 25 years old

DESCRIPTION

Throughout the year, more than 200 young people take tennis lessons, participate in training courses organised by the association and in tournaments. The association also supports the professional integration of young people through mentoring, English courses, sponsorship and its various partnerships with companies.

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South Korea 1

Education & Inclusion

Childfund Korea works to protect children's rights in Korea and help children suffering from poverty and disease.

KEY FACTS ABOUT THE ORGANIZATION

  • Location: Korea
  • Year of launch: 1948
  • Number of young people supported each year: 1 000 000
  • Age group: 0 – 25 years old

DESCRIPTION

ChildFund Korea addresses the four categories of child rights (survival, protection, development, and participation) set out in the UN Convention on the Rights of the Child, so that children in Korea can grow up in a healthy and safe environment.

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Spain 1

Sport & Inclusion

Superaccio, is a non-profit organization whose main objective is to promote the empowerment of young people at risk of social exclusion through action and sport. Its

KEY FACTS ABOUT THE ORGANIZATION

  • Location: Spain – Barcelona
  • Year of launch: 2012
  • Number of young people supported each year: 390
  • Age group: 15 – 25 years old

DESCRIPTION

Their different methodologies include physical activity, corporal and artistic expression.

The organization seeks both personal development and the social and occupational integration of the young participants.

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Sri Lanka 1

Environment & Inclusion

The FEO is a Federation of Environmental Organizations that work collaboratively towards conserving Sri Lanka’s environment.

KEY FACTS ABOUT THE PROJECT

  • Location: Sri Lanka
  • Year of launch: 2022
  • Number of young people supported each year: 55
  • Age group: 25 – 60 years old

DESCRIPTION

The 3-year project aims at preserving the Lunugamvehera Nationational Park from invasive alien species, Lantana camara (Gandapana) and Eupatorium odoratum (Podi singho maran) that have occupied more than 5% of the land.

It will also raise awareness among the local community about the importance of biodiversity in this parks, not only for the environment but also for their livelihood.

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Thailand 1

Youth Unlocking their potential

Right To Play is an association recognised for promoting sport and play as a means of empowering young people.

KEY FACTS ABOUT THE PROJECT

  • Location: Thailand
  • Year of launch: 2021
  • Number of young people supported each year: 300
  • Age group: 12 – 18 years old

DESCRIPTION

The Youth Unloching their potential project aims to restore the self-confidence of young prisoners and prepare them for social and professional reintegration through play-based learning and mentoring.

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Tunisia 1

Golf & Education

The Association Sportive du Golf de Djerba was created to support the social integration of underprivileged children from the villages surrounding the golf course.

KEY FACTS ABOUT THE PROJECT

  • Location: Tunisia – Djerba
  • Year of launch: 2006
  • Number of young people supported each year: 103
  • Age group: 5 – 25 years old

DESCRIPTION

Every year, the Djerba Golf Sports Association allows about a hundred children to learn about golf on Saturdays and Sundays. This practice, which opens them up to the positive values of sport, also allows them to discover new horizons through courses organised during the holidays and competitions held throughout Tunisia. The association completes its action with school support sessions.

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United Kingdom 1

Sport & Education

London Youth is a charity on a mission to improve the lives of young people in London, challenging them to become the best they can

KEY FACTS ABOUT THE ORGANIZATION

  • Location: United Kingdom – London
  • Year of launch: 1887
  • Number of young people supported each year: 27 000
  • Age group: 10 – 25 years old

DESCRIPTION

Their vision is that all young Londoners grow up healthy, able to express themselves, navigate a fulfilling career and make a positive contribution in their communities.

Their mission is to support and challenge young people to become the best they can be; developing their confidence, resilience and relationship skills.

They do this with, and through, their network of community youth organisations and at their two residential centres.

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Present in this country

Our heritage

René Lacoste’s devotion to the tennis court and his tenacity earned him the nickname “the crocodile.” These values are the cornerstones of the Lacoste Foundation and our approach. This has been the case since the brand began.

During World War II, René Lacoste entrusted a group of workers with planting 40,000 trees to cover the family golf club in Chantaco. This monumental effort prevented them from being sent to forced labour in Germany. Later, he and his wife Simone Thion de la Chaume allowed cadets to train on the very same golf course. This act of kindness inspired a whole generation of champions, including Jean Garaïalde and Bernard Pascassio. René Lacoste enabled them to fulfil their potential. He did the same thing for many young people and was delighted when they became successful.

At Lacoste, we continue to uphold this spirit, rooted in sport, education and culture. Respecting others, team spirit, perseverance, and surpassing oneself are the values that guide our success, and we strive to pass them on with enthusiasm and modesty.

Confidence, tenacity, perseverance, rigor: with weapons like these, everyone can build a life.

René Lacoste

Become a partner

If you want to suggest a project to the Lacoste Foundation, you can send an email to fondation@lacoste.com

Conditions for project eligibility

  • Being a community-service and non-profit organisation.
  • Sharing sporting values of confidence, tenacity, rigour and fair play.
  • Supporting social and professional insertion programmes for young people (between the ages of 5 and 25) through sports, education or culture.
  • Helping underprivileged young people and/or those with disabilities.
  • Having a clear, achievable, long-term ambition to enact sustainable change for young people.
  • Having clear, transparent budgets.
  • Acting alongside local regions where the business and brand are present.

The Executive Committee meets four time a year to monitor the projects supported by the Foundation and to examine any new suggestions.


Governance

Pierre-André Maus, President of the Fondation Lacoste

Nathalie Dechy, Former professional tour tennis player

Alexandre Favre, Founder of le Cercle des Gens Bien et Bienveillants

Lilou Fogli, Scriptwriter and comedian, ambassador of Ninoo

Pierre-Hervé Gautier, President of the Rober Abdesselam Foundation

Michaël Jérémiasz, Former Wheelchair Tennis Paralympic Champion

Gaëlle Petit-Perrin, EVP Global Human Resources

Catherine Spindler, EVP Chief Brand Officer

Alexandra Van de Vyvere, Foundation Lacoste director