July 18, 2024
From the court to the beach
Dressed in white on one side and clay on the other, our new concept store in Saint-Tropez embodies Lacoste’s iconic codes, reflecting both our tennis roots and the sunny landscapes of Provence.
Paying tribute to the Crocodile’s heritage, this boutique offers a unique shopping experience. Among the standout pieces, discover the iconic polo shirt. Invented by René Lacoste in 1933 to liberate the movement of players on tennis courts and withstand the heat, it is only natural that we have chosen Saint-Tropez to showcase it: the quintessential vacation destination – iconic, sunny, and colorful.
