As part of the Play Collective campaign presented in April 2021, Lacoste presents its new footwear silhouette: the L001
Revealed by the renowned connoisseur of both the streetwear and fashion scenes, rapper and Lacoste fan A$AP Nast radiates in this latest Lacoste footwear campaign, his interpretation of elegance.
Tattooed on his chest or embroidered on his polo shirts, the performer “always carries the spirit of the crocodile.”
The L001 takes Lacoste’s rich tennis heritage and twists it into a new and utterly modern shoe; an instant classic. As the naming suggests – this is a totally new sneaker, registered by Lacoste as the first of its kind, a dynamic style with reinvention at its heart. The sneaker’s key details are taken from treasures in the Lacoste archive; the Rene, the first ever shoe created by Rene Lacoste, and a vintage racket from 1980s. The retro shape and mood of the Rene informs the spirit of the new L001, while kinetic lines running along the racket’s handle are directly transferred into an angular triangular design on the sneaker’s upper.
The sneaker is elegantly sporty; it speaks to a visually-literate generation who have a keen understanding of references, and whose passion for great design will not be limited to the traditional categories of menswear and womenswear. Such an ethos has always been key to Lacoste’s ethos, as exemplified by the now iconic polo-shirt, adored by a broad range of individuals. This all new shoe pays tribute to the iconic details and recognisable motifs of classic sportswear; the clean stripes and the subtle use of primaries brights and classic hues; timeless white, court green, rich navy, light mahogany, plum, saffron, classic red and mint.
Archive elements abound; this is a shoe for the modern sneaker-fan, who knows their references and has a respect for the artefacts of culture. Clean, geometric lines compliment a classic herringbone-patterned upper, which nods to classic footwear styles. A thick yet streamlined sole has a nostalgic appeal, while a smooth tumble leather makes this an elevated choice, workable for all occasions.
This sneaker is the perfect balance of references and details. The clever design infers lifestyle, and all-day active possibilities. The L001 is a melting pot of Lacoste’s most iconic heritage elements and tennis DNA with the codes of the now – a modern fashion staple, authentically rooted in history.