Lacoste inaugurates its first Café in Paris

Following the success of its pop-up in Monaco, Lacoste is opening its first Café Lacoste in the heart of Paris, from February 5, 2026, on the prestigious Avenue Franklin D. Roosevelt. For this Parisian inauguration, the brand has partnered with the Giraudi Group, founded by Riccardo Giraudi, which has been developing iconic restaurant concepts around the world for over twenty years.

This partnership brings together two areas of expertise that naturally resonate with one another: the precision of French style and elegance, and internationally recognised contemporary gastronomic excellence. Located just steps away from the brand’s Paris flagship store, Café Lacoste is conceived as a natural extension of the Crocodile’s iconic universe, a place designed as a true living space, fully aligned with the Lacoste spirit.

With the opening of its first Café, Lacoste further expresses its art de vivre through a hospitality experience that remains true to its identity. From Paris to New York, from the Shangri-La Paris to The Plaza Hotel, and through Le Club Lacoste, a series of ephemeral concepts developed within iconic venues, the Maison has gradually explored these territories as natural spaces for the expression of its codes.

Café Lacoste now translates this universe into a gourmet proposition, conceived as a coherent and contemporary extension of the brand. An all-day offer designed to match new urban rhythms, combining dine-in, takeaway and delivery.

Spanning 100 square metres and offering 65 seats, the space revisits the Crocodile’s iconic codes: deep green, off-white tones, touches of terracotta, noble materials and tennis-inspired lines come together to create an atmosphere that is both warm and elegant.

Under the direction of Thierry Paludetto, chef of the Giraudi Group, the menu revisits classic favourites with accuracy and flair: club sandwiches, fresh salads, seasonal dishes and signature desserts. Among them, the Polo Cakes stand out, designed as true iconic objects to share, photograph or take away. The drinks menu highlights specialty coffees, artisan-roasted, creative lattes (pistachio, vanilla, ube, chai), as well as a signature beverage, L’Eau de Croco (coconut water, matcha and ginger).

Café Lacoste also extends into a concept store, featuring a curated selection of exclusive products for those wishing to prolong the experience beyond the venue: a refined offering combining fine food items, French porcelain tableware stamped with the Lacoste name, and a dedicated textile collection.

“With Café Lacoste, we naturally extend our universe into a shared living space. True to our sporting and cultural heritage, this opening expresses the Lacoste art de vivre through elegant and contemporary experiences that are part of everyday life, in the heart of Paris, and that will naturally find their place in other locations.”

“This partnership brings together the exacting standards of our gastronomic savoir-faire and the timeless allure of the Crocodile, a space where pleasure and design meet.”