June 27, 2024

Lacoste partners with Selfridges for a summer of tennis in London

We have taken over Selfridges’ second floor atrium, select window vitrines, and transformed the Alto by San Carlo rooftop restaurant and terrace into an immersive Le Club Lacoste experience

Honoring the timeless elegance, energy and dynamism of tennis that sits at the core of our DNA, we converted Selfridges’ second floor atrium into a playful and captivating experience, using the texture and graphical qualities of the grass courts as a starting point. The atrium will also play host to our brand new runway collection, the first to be designed by Pelagia Kolotouros.

At the core of the takeover is the Alto by San Carlo rooftop restaurant renamed as Le Club Lacoste. Drawing inspiration from our tennis heritage and our vision of French Fashion-sport, we create an atmosphere that exudes sophistication and modernity, while still paying homage to the sport that inspires us.