The urgent need for a durable fashion model
By working with the Ellen MacArthur Foundation’s Make Fashion Circular Initiative, Lacoste is proving its commitment to developing new fashion principals based on a circular economy. Our goal is more sustainable fashion. How? By preserving our planet’s fragile resources, by using more sustainable materials and manufacturing processes, by working with our customers to ensure our products last longer and helping consumers to prolong their existence by offering products a second life at the end of the chain.
To meet these challenges head on, we are adopting a collaborative, transformative approach, both in our supply chains, which benefit from our guidance, and within our own company by identifying and finding solutions for our main improvement areas.
Understanding our impacts to act more efficiently
We commissioned EcoAcT, a firm specialised in lifecycle analysis, to carry out a comprehensive environmental assessment of the Lacoste group’s activities. The results of this assessment enabled us to identify the key impacts within our value chain. We can now use this unique management support tool to target our priority actions and efficiently change the environmental impact of our activities. We have developed a clear ambition: to constantly reduce the environmental impact of each piece of clothing we sell.
Alongside this analysis, Lacoste is currently creating a tool to consolidate its environmental performances. In 2021, this tool will be combined with data collected directly from Lacoste’s supply ecosystem and enable us to update our overall environmental assessment while producing lifecycle analyses for each of our products. This innovative tool will offer a unique asset in managing our ambition to consistently improve our performance in this field with increased sophistication and efficiency.
Our ethical cotton standards
The choice of materials, their origin and their production standards are of the utmost importance when it comes to the environmental performance of our products. In an effort to guarantee the best choice in raw materials, we use 3 pillars:
Cotton is the main raw material at Lacoste and represents 75% of the fibres we use. In its commitment to reduce the biggest environmental impacts of its activities, Lacoste is particularly careful in limiting the impact of this raw material.
To achieve this objective, our cotton is meticulously selected for the quality of its fibres. From the FW21 collection onwards, our cotton will only be sourced from four countries that provide traceability back to the fields and that have more responsible social and environmental practices: The United States, Australia, Peru and Turkey. All our organic cotton is GOTS certified.
In line with the European REACH standards, Lacoste is committed to changing practices. To this end, we work with the AFIRM Group, through which we have supported the responsible use of chemical substances in the clothing and footwear sector since 2013.
We respect the restricted substances list (RSL) outlined by the AFIRM Group and are working actively to introduce an MRSL (Manufacturing Restricted Substances List) to optimise the management of chemical substances throughout our production chain.
We are members of the Textile Exchange and apply the high standards of their international certifications.
As Lacoste cares about animal welfare, we forbid the use of mulesing in the production of wool and do not use fur, angora, mohair or exotic skins. All cashmere we use is recycled.
Our raw materials are certified
- RWS for wool, which guarantees the welfare of sheep and their grazing quality.
- RDS for feathers and down, which ensures the animals are not subjected to any violent treatment.
- GRS for recycled polyester
- LWG for leather (gold & silver)
- GOTS for organic cotton products.
In line with the commitments undertaken as part of the Global Fashion Agenda, our design and product teams were trained in circular fashion and eco-design in 2020. Our objective is to reduce the impacts of our products on the environment throughout their lifecycle by identifying these impacts during the design phase. However, to better guide our teams in their choices and the assessment of different design options, we want to provide them with indicators that will enable them to not only anticipate the impacts but also evaluate the physical durability and recyclability of our products.
Several working groups have been organised for this purpose. They have led to the improvement of existing processes and will allow for the design of new, innovative products set for sale in 2022.
Increasing the durability of our products
At Lacoste, we want our products to last longer and longer. This is a promise we have made to our consumers. As a result, durability is one of the founding principles in our quality approach and one of the drivers of our innovation strategy.
- In order to precisely measure the longevity of our products, we have developed a protocol in collaboration with an independent laboratory.
- Investments in our own Lacoste laboratory will enable us to extend the life of our polo shirts by 2021. The first piece to benefit will be the iconic L.12.12 polo.
- In an effort to assist our design and product teams in their eco-design efforts, we are enabling them to assess durability based on a range of different options.
Giving our products a second life
We are working to transform the Lacoste business model according to circular economy principles. The Lacoste Gobal Recycling Project has made giving our products a second life one of our priority objectives in keeping with our Durable Elegance strategy. Increasing the collection of end-of-life products, giving them a second life, and reusing recycled materials to make new products. This approach will be explained in the next Sustainable Development report in May 2021.
Lacoste is working to support biodiversity and protect animals by offering its assistance to the:
This fund created by the United National Development Programme invites brands to donate 0.5% of their advertising budgets featuring animals. The objective is to finance efforts to preserve diversity, wild animals and their habitats.
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To study the migration of crocodiles and alligators in the Everglades (Florida, USA).
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