“These times have undoubtedly shaken up many of our certainties and shaken many truths we took for granted. All over the world, it was the occasion for a profound questioning of our consumption patterns, our ways of working, our relationship with time, and our relationship with others.

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But difficult and trying as it is, it also brings hope. Because it has seen the birth – at all levels of our societies – of tremendous outbursts of solidarity, generosity and altruism, because it affects what is most precious to us – our health, our loved ones, our lifestyles – this unprecedented period will leave lasting traces. Even more, it reminded us of the urgency to find collective responses to the major social and environmental challenges of our time: to reduce the inequalities that fracture the cohesion of our societies and to fight against the disturbances that affect our planet.

At Lacoste, it also demonstrated the strength of our founder’s values, which still drive our House almost ninety years after its creation: team spirit, daring, tenacity. And elegance. It is these values, carried day by day by the unwavering commitment of our employees, that have enabled our company to demonstrate its strength and resilience in these troubled times.

It is these same values that drive our vision for society. In keeping with the legacy of René Lacoste, who was convinced that the long-term success of his company would be built on its ability to act for the common good, we believe that elegance is more than ever a value to be placed at the heart of our game.

At Lacoste, we believe that elegance goes beyond style. That it is a force that sets women and men in motion and brings them together. That it is a way of being and behaving, a requirement to respect others, a desire to embrace all the diversities that make our communities stronger to form more just, more united and more inclusive societies.

This is why we have called our societal project Durable Elegance. It revolves around two major ambitions: to contribute to making equal opportunities a reality and to lead the way by giving life to the principles of the circular economy.

We have placed this dual requirement at the heart of our corporate strategy. To achieve this, we have set objectives for 2025. They underpin a profound transformation of our company as well as to rethink our entire ecosystem. For each of our commitments, this report highlights the path we have already taken and our roadmap for the years to come.

And because our success depends on active cooperation with all our stakeholders, Durable Elegance is above all a systemic approach. Because it is together – with our employees, suppliers, customers and partners – that we will be able to build a more elegant world.

Thierry Guibert, CEO Lacoste

A sector that needs reinventing

Over the last century, the fashion industry has evolved following the traditional cycle of two collections per year. Since the early 2000s, new players have appeared offering a whole new way of conceiving and consuming fashion, with an increased rate of new collections, to the point of offering several dozen per year.

This constantly renewed offering, driven by fast-paced production times, low prices and manufacturing costs, and low quality products that quickly become obsolete, has fuelled a growing demand: today 100 billion items are produced each year – that’s almost twice as many as twenty years ago.

Most importantly, this over-consumption of textile products has had both social and environmental impacts that can be clearly identified today. Increased pressure on production costs has accelerated the breakdown of supply chains and the relocation of production to developing countries, leading to increasingly unstable and sometimes even unacceptable working conditions.

 Our planet is also affected by this over-consumption. Upstream, producing ever more textile fibres requires the use of increasingly intensive agriculture and a major shift to synthetic fibres made from fossil resources. The uncontrolled use of chemicals for dyeing fabrics also has a negative impact on the natural environment and local ecosystems. Downstream, synthetic fabrics release increasing amounts of microfibres during each wash cycle that typically end up in our oceans. At the end of the chain, the vast majority of these clothes, which are worn for shorter and shorter periods of time, end up in landfill sites or are incinerated, even though a significant amount could be recycled or reused.

Part 1

The fundamentals of Sustainable Development at Lacoste

The fundamentals of Sustainable Development at Lacoste
This model, which has become dominant in the last two decades, is not the one embraced by Lacoste. It is neither socially nor environmentally sustainable. For several years, Lacoste has been working alongside other key players in the sector to improve and reinvent industry practices. Now more than ever, we need to reconcile the necessity and enjoyment of wearing clothes while respecting human kind and preserving the planet. 


Lacoste has always been guided by the legacy of our founder. Almost 90 years ago, René Lacoste designed stylish and timeless clothes that provide the greatest freedom of movement. He made the quality of his products a source of desire for his customers, thus establishing a lasting connection to his brand.

Altruistic, as well as being committed to reducing inequalities and preserving environnement, he and his wife Simone Thion de La Chaume have always focused on sharing expertise and preserving natural ecosystems. During the Second World War, for example, René Lacoste entrusted young workers with the planting of 40,000 trees for the family golf course at Chantaco. He combined environmental and social action by preventing these men from being sent to Germany to do forced labour for the ‘STO’ (Compulsory Work Service). Later, the couple allowed caddies to train on the same golf course, helping to produce a whole generation of young champions. Lacoste couple continued to seek and reveal the potential of youth, to encourage their inclusion and growth.

This story has shaped the development and success of the Lacoste company over the past decades. Today, faithful to this legacy, Lacoste has devoted time to analyse the developments of the industry and our own ecosystem with the desire to reinforce future development around the founding principles of our creator.

Therefore, our teams have prepared a global review in conjunction with stakeholders via a materiality analysis. We have conducted an environmental review of all our activities around the world. We did not avoid any questions about the company’s social, corporate and environmental responsibility. Through this comprehensive insight, we were able to identify and prioritise our impacts, and define the main social expectations related to our activities. We were able to identify the strengths upon which we can build our future development, as well as our areas of improvement for the coming years.

At Lacoste, we are proud that we have never compromised on our demand for quality. We have maintained an offering centred around a range of timeless products designed to last. We have maintained a rhythm of two collections per year. We modernise our historical industrial facility in Troyes, France, to preserve, transfer and develop our expertise.

However, over the last twenty years, structural changes in the industry have also forced us to adapt. Like most other companies, Lacoste has extended its industrial and commercial network around the world by relying on a network of partners who share our ethical values and quality requirements. Nevertheless, the fragmentation of our supply chains has also exposed us to the risks of more complex traceability and less direct control over the social and environmental practices of our production ecosystem. We are also aware that the practices which underpin a linear economic model can no longer be sustained with the fragile natural balance of our planet.

We have emerged strengthened by this work and with a strong conviction. Our long-term growth is inseparable from an economic model that demands less from the planet and offers more to people. This is why Lacoste is now committed to a process of transformation by making its sustainable development strategy the primary example of their purpose:

Elevating elegance to a value that transcends differences

Part 2

Durable Elegance by Lacoste

Durable Elegance by Lacoste
To fulfill its corporate responsibility, Lacoste has structured its sustainable development approach and named it "Durable Elegance".


Durability at the heart of our social project

For People and Communities

At Lacoste, we believe that through diversity the collective becomes stronger. This is why Lacoste wants to take action to make our society more inclusive, to promote equal opportunities and to allow women and men to flourish by overcoming the barriers linked to their social background or disability.
We also wants to include the local communities involved in its supply chain, so that they can benefit from the positive effects of the business and their living conditions can be sustainably improved.

For Planet

Lacoste has always designed products to last. Faced with the current linear economic model, Lacoste wants to prove that the circular economy is the way forward for our industry. By embracing and implementing these principles, we and our partners are committed to the Ellen MacArthur Foundation’s Make Fashion Circular initiative to minimising the environmental impact of our operations, but also to extend the life of our products and manage the end of life of textile materials.


Elegance as a driving force

In a world that too often tends to focus on what divides us, we want to put elegance back at the heart of the game. For Lacoste, elegance goes far beyond chic clothing and external appearance. Faced with the challenges of our time, we believe that elegance is a value to be placed at the heart of the game. Elegance is above all a respectful relationship with the rules, an honesty towards oneself and towards others. It is both a way of being and making society. Fair play has always been part of our company’s DNA. We acknowledge our mistakes with humility and welcome criticism as an opportunities to improve. More than ever, we believe that this demand for exemplary behaviour can bring people together across social and cultural divides. Elegance can then become a transformative force, capable of freeing movement and energies to form fairer and more sustainable societies.

The 3 other core values that are guiding us

  • Play as one team
  • Play by Daring
  • Play with Tenacity

  • Play as one team

    Promoting equal opportunities and bringing circular fashion to life are two ambitions that we cannot pursue alone. To make them a reality, we know that we will need the commitment of everyone: first of all, all of our employees; of our suppliers, distributors and customers throughout the world; of our competitors too; and the help of many technical, institutional and civil society partners…

    At Lacoste, we believe that it is through diversity that the collective becomes stronger.

    In our eyes, collaboration with all our stakeholders is therefore an essential condition for the success of any societal transformation project. With our partners, we seek to build a relationship of trust based on sincere and respectful dialogue, enriched by the multiplicity of opinions and expertise. It is by being attentive to the concerns of all that we will be able to build the collective solutions we all need.  

  • Play by Daring

    Faced with the challenges of our sector, the statu quo is not an option. At Lacoste, the key word is “act”. This is why we have set ourselves ambitious 5-years commitments. We are aware of how difficult it will be to achieve them. We will have to transform ourselves in depth, sometimes reinventing ourselves. At all levels of our organisation, we will have to continually seek better ways of doing things.

    We face this challenge with enthusiasm and an open mind to new ideas. We are determined to explore new paths, to experiment with new practices, to forge new collaborations. Even if it means making mistakes sometimes and having to readjust our initial plans. But always bearing in mind that we have always built our successes by daring.

  • Play with Tenacity

    This earned René Lacoste the nickname “Crocodile” after a classic match. By hanging on to get every ball. And by focusing to make up for every point lost.

    Transforming our business and helping to reinvent our industry is a long-term effort. Our commitments to 2025 are only the first leg of a long-term game. Along the way, we will encounter many challenges that we must overcome. At Lacoste, adversity motivates us. It transcends us. We see it as an opportunity to continually improve. By persevering in difficult situations, by learning from our failures, we can strive for the excellence to which our company has always aspired.


An expanded, structured and transparent approach

Our approach to sustainable development integrates the many actions that have already been implemented, in some cases for decades. The company is now taking a decisive step forward and is putting its long-term action into a new initiative.

Co-constructed with all the players in our ecosystem, our approach is now structured along three pillars so that Sustainable Elegance benefits as many people as possible:
People, by elevating vulnerable people toward their full potential;
Communities, by elevating our supply chain toward sustainable growth;
Planet, by elevating our products toward environmental excellence


Our 8 commitments for 2025