Lacoste, a pioneer in fashion-sport, and Haddad Brands, a leader in the children's clothing and accessories industry, announce the signature of a 5-year worldwide agreement for the Kids license of the Crocodile brand.
Under the agreement, and working closely with the Lacoste teams, Haddad Brands will design, develop, produce and market all Lacoste kids’ clothing and accessories lines. The first collection, for Autumn 2025, will be available in boutiques from mid-July.
“Haddad Brands’ undeniable expertise and know-how in kids’ fashion licensing are major assets for our continued development in this category. This strategic alliance enables us to strengthen our presence in the segment. We look forward to starting to work hand in hand and continue to offer our fans, from an early age, silhouettes that remain true to our values and our unique DNA” said Thierry Guibert, CEO of Lacoste.
Jack Haddad, President of Haddad Brands adds: “Haddad is honored, humbled, and proud to partner with the Lacoste brand and, more importantly, the talented Lacoste team. The results demonstrate the exceptional talent within Lacoste, from their leadership down through the entire organization. Partnering with such a prestigious house as Lacoste shows a true move upmarket in our brands portfolio. Combined with our incredible team, our seamless collaboration gives us great confidence that the Lacoste kids product will continue to resonate with consumers globally. We look forward to extending the Lacoste brand in kids, making the product available to more consumers in the United States and worldwide”.
