October 10th, 2024 - Lacoste announces the launch of its dedicated digital fashion store for Bitmoji on Snapchat, in collaboration with DRESSX.
While DRESSX serves as the production partner for this integration, the store marks another evolution in Lacoste’s mission to bring its fashion sport heritage to new platforms.
The FW 24 collection by Lacoste’s Creative Director, Pelagia Kolotouros, fuses technical and contemporary fashion with the brand’s signature tennis-inspired aesthetic. The dedicated store will offer Bitmoji users the chance to wear iconic Lacoste pieces, including the famous L.12.12 polo shirt, V-neck knit sweaters, piping details, and bold color-block styles, bringing Lacoste’s legacy into the digital realm. The collection can be styled in many different ways: from a full tennis look to a classic sportswear vibe, users can mix and match pieces to express their style digitally. The drop includes free wearables, as well as paid items purchasable on Snapchat.
DRESSX, the world’s leader in digital fashion technology, has distributed over 50 million digital fashion assets across major virtual platforms in 2024, solidifying its expertise in creating immersive digital wardrobes. Through this partnership, DRESSX has digitized Lacoste’s collection for Bitmoji on Snapchat, empowering users to experience the brand in a fully digital context.
“This collaboration with Lacoste and Snapchat aligns with our mission to bring the fashion world into the digital space,” said Daria Shapovalova and Natalia Modenova, founders of DRESSX. “By leveraging our technology, we’ve created an exciting new collection for Bitmoji where users can experience Lacoste’s brand in an innovative and immersive way.”
This launch follows Lacoste’s digital ventures earlier this year, where the brand entered Roblox and Zepeto with the support of DRESSX. Lacoste’s expansion into the digital space reflects its vision to become an omnichannel brand, blending physical and digital experiences to keep innovating and expanding across new platforms. With over 2.7 billion Bitmoji avatars created globally, this launch allows Lacoste to reach a massive global audience, where Lacoste fans can showcase their style.
