Company
Founded by French tennis legend René Lacoste, four-time international champion and the word’s best player in 1926-1927, the Lacoste brand draws inspiration from sporting values of high standards, fair play and daring. We pass down these values through the generations and cultivate elegance as a way of being and inventing one’s life.
Talents
Teamwork, daring and inventiveness, elegance and tenacity are the values we uphold to continue writing the Lacoste story together. In an effort to help the talents who join us to reach their full potential, we foster an inclusive company culture focused on personal and professional fulfilment, as well as the regular development of skills.
Durable Elegance
As a responsible fashion player, we devote ourselves to creating a introducing a new model for sustainable fashion – an innovative, ambitious co-construction approach involving all of our partners. Our model takes into account our overall environmental impact alongside that of our supplies and offers an alternative – durable elegance – which helps the people, the local communities that produce it, and the planet.
Our latest news
January 16, 2026
Adrien Brody joins Lacoste as Global Eyewear Ambassador
January 7, 2026
Lacoste pays tribute to the Alpine mountain style with the “Olympic Heritage Cortina d’Ampezzo 1956” collection
October 22, 2025
Rolex Paris Masters 2025, when Lacoste elegance combines with the intensity of tennis
October 6, 2025
Lacoste Spring-Summer 2026 Runway Show | The Locker Room
September 8, 2025
Lacoste dresses Adèle Exarchopoulos & Cédric Jimenez for the official screening of “Chien 51”, which closed the 2025 Venise Mostra
September 3, 2025
Lacoste celebrates the heritage of the Olympic Games Seoul 1988 with a retro-contemporary capsule collection
August 25, 2025
Lacoste transforms its iconic Crocodile into a Goat to celebrate Novak Djokovic with an exclusive capsule collection
August 13, 2025
Lacoste and The Plaza celebrate the launch of their tennis inspire afternoon tea at the iconic Palm Court
June 27, 2025
Lacoste announces the appointment of Éric Vallat as CEO
May 20, 2025
Lacoste unveils its Roland Garros 2025 co-branded collections: elegance fuelling performance
May 19, 2025
Lacoste deepens its ties with cinema through its first co-production: Chien 51, the upcoming film by Cédric Jimenez
May 15, 2025
Lacoste inaugurates the Novak Djokovic court in Belgrade to promote youth access to tennis
May 7, 2025
Lacoste presents “PLAY WITH ICONS” its new global brand campaign
May 6, 2025
Lacoste walks the iconic Met Gala steps
April 28, 2025
Adèle Exarchopoulos joins Lacoste as brand ambassador
April 14, 2025
Lacoste welcomes Yujin as it newest ambassador
April 10, 2025
Lacoste opens new flagship on New York’s iconic 5th Avenue
March 18, 2025
Lacoste celebrates 10 of partnership with the Miami Open